Max Parsons
George William Maxwell Parsons, better known to most as Max, was born on August 19, 1930, in Swan Hill, Victoria. A true pioneer of Australia’s rural transport industry, Max built more than a business—he built a legacy that continues to travel the highways of Northern Victoria today.
As a young man, Max spent long days behind the wheel and even longer nights in the shed, tackling repairs and maintenance with the hands-on determination that would come to define his career. In those early years, he drove Ford Louisvilles and International rigs, hauling grain and rural freight across the Mallee and beyond. Whether braving the scorching heat of summer or the chill of pre-dawn starts, Max kept the wheels turning through sheer grit, resilience, and mechanical skill.
In time, he founded Parsons Bulk Haulage, growing it from a one-man operation into a respected, family-run enterprise known across rural Victoria for its signature yellow fleet. Max wore many hats—owner, driver, mechanic, and mentor—and built a business grounded in integrity and quality service.
What made Max most proud was sharing the journey with his family. All of his sons and his son-in-law joined the business in roles spanning driving, logistics, and workshop work. His daughter took the reins of administration, compliance, and operations. Today, even grandchildren and great-grandchildren are involved, keeping the Parsons trucking spirit alive across generations.
It wasn’t without sacrifice. Max faced tough times—long stints away from home, financial pressures, and the physical demands of life on the road—all while raising eight children with his devoted wife, Jessie. Yet, for Max, the greatest reward was creating something lasting for his family’s future.
Over the decades, Parsons Bulk Haulage has expanded beyond freight to include grain storage sites and an export packing facility, playing a key role in Victoria’s grain industry. Even at 95, Max remains actively involved, keeping an eye on the books and sharing advice—whether it’s asked for or not.
Reflecting on his journey, Max once said, “I’m very proud of what we have accomplished and our achievements… each family member has their own talent and ability they bring to the business that makes it run efficiently.”
He also spoke fondly of his time behind the wheel. Trucking wasn’t just a job—it was a way of life. He cherished the freedom of the open road, the satisfaction of hard work, and the values it instilled—resilience, reliability, and determination—qualities that continue to steer the family legacy today.
